While SEO does ultimately increase traffic to your site, it might take time.. therefore it is the process of improving visibility to your website via search engines.

According to the video, the algorithm analyzes a website based on its "secret recipe" and ranks it into search results.

According to the Video, Words Matter, Titles Matter, Links Matter, Words in Links and Reputation Matters.

60% of all users check their email - while 49% use a search engine

The first position on a search engine accounts for 42.25% of all click-through traffic, the third position recieves around 8.4% leaving the second position with 11.94%

A query is the phrase or string of words you type into a search engine to find the webaite you're after.

iFrames can be bad for SEO because search engine crawlers may have difficulty indexing the content within the iFrame. This can result in the content within the iFrame not being properly recognized or ranked by search engines. Additionally, iFrames can also lead to slower page loading times, which can negatively impact SEO.

Search engines cannot read content on pictures because they primarily rely on text-based information to understand and index web pages. While search engines can analyze the metadata, alt text, and surrounding text of an image to gain some understanding, they cannot directly interpret the content within the picture itself. Therefore, the correct answer is "No."

The most important heading tag is the highest-level tag on the page, with H1 being the highest and H6 being the lowest. Note that there are many in the industry who think the H1 tag is the correct answer here, but this does not make sense in today's environment.

There is no such thing as an ideal length for content. Write your content to meet the needs of the users visiting your page, and do that as well as you possibly can.

Keyword selection is one of the most important steps in search engine optimization. It involves observing the interviewer and how they ask questions in order to determine the most relevant and effective keywords to use. This process helps to ensure that the website or content being optimized is targeting the right audience and appearing in relevant search results. Keyword selection is crucial for improving search engine rankings and driving organic traffic to a website. It is far more effective than keyword stuffing, which is considered spammy and can result in penalties from search engines.

Google is really bad at reading images. So to help them understand your images, you want to optimize your image alt tags and filenames.

Social is a subset, just a part of, Digital Marketing. It’s a somewhat common misconception that they’re the same thing, but there is actually much more to digital marketing than just social media marketing.

On-page search engine optimization refers to the practice of programming keywords into a website. This involves strategically placing relevant keywords in the website's content, meta tags, headings, and URLs to improve its visibility and ranking on search engine results pages. By optimizing the website's on-page elements, it becomes more likely to appear in search engine results when users search for relevant keywords, thus increasing its organic traffic and potential for conversions.